Yanik Silver Instant Sales Letters Review

August 26, 2008 in Instant Sales Letters. Leave a Comment
Tags: Blank Templates, business letters, Business Marketing, Confidential Report, Copywriting, direct mail advertising, direct mail sales letters, Hot Letters, how to write a sales letter, Instant Marketing, Instant Sales Letters, instantsalesletters, Letter Templates, letter writing, Marketing Initiatives, marketing letters, Marketing Strategies, marketing tools, Maximum Sales, Offline Businesses, Real Money, sale letter, sales copy, sales cover letters, sales letter templates, Sales Letters, sample business letters, sample sales letter, sample sales letters, Successful Marketing, Vacek, web copy, Yanik Silver

Hi, my name is Jeff Vacek, and welcome to my site. You’re about to discover why thousands of people from all over the world are hailing Yanik Silver’s hot, instant sales letters product as the holy grail of fill-in-the blank sales letter templates. If you’re finally ready to break free and start creating sales letters, quickly and easily, right now, then you’re in the right place. What Yanik has done is put together the hottest, juiciest, money-making sales letters and created fill-in-the-blank templates so you can create sales letters guaranteed to sell your product or service in no time flat. What I would like for you to do is check out Instant Sales Letters right now. If you do I’ll send you Yanik’s award winning report, 7 Psychological Secrets to MAXIMUM Sales. That’s a 195 dollar value, absolutely free. Inside this special *confidential* report Yanik lay’s out for you the little-known, psychological secrets and triggers he’s discovered for getting people to say “Yes” and open their wallets without hesitation. In addition, to show you personally how much I appreciate you spending your valuable time at my site, I’ll give you my popular, Instant Marketing Strategies eCourse absolutely free. This course typically sales for $97. But because I appreciate you spending your valuable time on my site I’m just gonna give it to you. Each week I will send you emails jam packed with successful marketing strategies for both online and offline businesses. These amazing strategies are designed to be implemented instantly and easily into your current business and marketing initiatives and will help you start earning real money, today. Here’s all you need to do. Go to InstantSalesLetters.org and input your first name, your primary email address and click the send me my free stuff now button. You’ll immediately be emailed the link to Yanik’s report and your first installment of the Instant Marketing Strategies eCourse. You’ll also be instantly taken straight to the next page where Yanik Silver will reveal to you how in only 2 ½ minutes you can quickly and easily create a sales letter guaranteed to sell your product or service…without writing! Again, go to InstantSalesLetters.org and input your first name, your primary email and click the button. Do it right now. I’ll see you on the other side.

An Analysis of A Winning Sales Letter

August 26, 2008 in Instant Sales Letters. Leave a Comment
Tags: Copywriters, Instant Sales Letters, Prospects, Roi, Sales People, Scarcity, Subhead, Successful Sales, Vacek, Winning Sales

You can’t beat one of the greatest copywriters in the world analyzing sales letters for you. Check this out…Jeff Vacek ======================================== An Analysis of A Winning Sales Letter By Yanik Silver Instant Sales Letters ======================================== Many people say they can spot a good letter when they see it, but the problem is when it comes down to writing one, they simply freeze up. That’s why I want to take you behind the scenes of a successful sales letter I wrote and illustrate the thinking that goes into writing a killer letter that generated a healthy 3810% ROI. This letter sold all of the clients overstock merchandise and they even created a waiting list. You’ll find my comments in the side notes below so let’s get started… **** Can You Get A New $8,000 Power Table For $417? ——Side Note Comments—— First off, the headline is a grabber and makes people want to read more. Anyone interested in your product at a bargain price would certainly continue reading. ——End Comments—— Read The Amazing Facts To Find Out How… ——Side Note Comments—— Next, the subhead tells prospects that the answer is right inside this letter if they keep reading. ——End Comments—— Dear Friend, Yes, it’s absolutely true. You can really replace your old, worn-out exam table and only pay $417 out of your pocket (But only if you are one of the first 2 people to respond to this letter.) Let me explain. ——Side Note Comments—— Your first sentence is absolutely critical to your letter. If your first sentence doesn’t make people want to keep reading, you can expect your letter to end up in the circular file. So make sure it keeps their interest piqued and follow up on the headline promise in the first sentence. In the first sentence I reiterate the fact that yes they really can get a brand new power table for such a low price. The second sentence I throw in a little scarcity right at the beginning of the letter so they won’t just toss this letter aside for further reading. ——End Comments—— Last April, our little company took a big gamble and signed up for a power table promotion. In order to get on the promotion we had to agree to take 3 power tables – nearly $15,000. (And for a small company like us, that’s a lot of money to be tied up in inventory). Only one of those 3 tables were sold – so there are still 2 left. ——Side Note Comments—— The next paragraph I begin to explain the story of why we’re selling this product at such a bargain price. I’ve discovered that telling people the truth and giving a reason why is actually one of the most powerful psychological motivators to action. ——End Comments—— And My Problem Is Your Opportunity ——Side Note Comments—— This subhead turns the letter back around to what’s in it for the reader. Everyone is always silently asking themselves “So what?” and “Who cares?”. You’ve got to keep the focus on what the reader will gain from the letter. ——End Comments—— In order to move these last 2 tables I’ve decided to do something somewhat bold and a little daring. First, you should know that the manufacturer’s promotion of these power tables ends June 30th. And any unsold inventory I have could be sold to another dealer at wholesale. But instead of doing that, I would rather sell you the table at a wholesale price and gain your goodwill. ——Side Note Comments—— Here I explain how and why I’m willing to make a sensational deal. ——End Comments—— The regular price for a XXX power table is $8,000 but during this promotion they were on sale for $5,375 (which is a pretty good deal anyway). But until July 15th (I’ve extended the offer 2 weeks), you can buy one of our last 2 tables for just $4,897. That’s a savings of over $3,100.00 ——Side Note Comments—— I introduce the special offer and the reason why we’re selling the product at such a discount. That’s a key point, because unless you give people a believable reason for the reduced price they won’t believe you. Nobody thinks you’re lowering the price because you’re “such a nice guy” so let them in on the reason behind your offer. ——End Comments—— What? I promised you could get a power table for only $417 and here’s how… ——Side Note Comments—— I answer an anticipated objection here since I promised they could get the table for only $417. ——End Comments—— Here’s How To Get That New Power Table For Almost “Zip” By buying a power table, you can qualify for a 50% tax credit under section 44 of the Americans with Disabilities Act. That’s right Fifty Percent! All because a power table will glide up and down to accommodate disabled and handicapped patients. And here’s what else. You can also take the amount of the power table and deduct it off your taxes using Section 179. (That is if you haven’t spent over $18,000 on capital equipment this year.) That’s not all, here are a few more incentives for you: We will give you a $150 trade-in for your old table (or you can donate it to charity for another tax break). And add an extra 2-year warranty ($1,000 value), plus, we’ll pick-up your old table and deliver the new one all for free! Pretty good, right? Wait, I have even better news for you… ——Side Note Comments—— Here I’ve explained each of the incentives and how they can really get the table for such a low cost. Plus added in a few extra bonuses and now I’ll another bonus to really increase their desire. ——End Comments—— You Can Pay In 3 Easy Installments With Zero Interest We’ll break up your payments into 3 easy installments, spread thirty days apart. Why You Must Act Before July 15th First, I doubt if these tables will still be around until July 15th because the first 2 doctors that put their deposits down will take them. And when they’re gone this offer expires. But even if they are still here (highly unlikely at this bargain price) this offer has to expire anyway because we will be shipping out these tables to other dealers in the area. ——Side Note Comments—— I bring back the deadline here and scarcity again. So not only do they have a limit on the number of units available, but there is also a time deadline. This is a double whammy to get people to take action immediately. ——End Comments—— Here’s What You Should Do Now Pick up your phone and dial xxx-xxxx and reserve one of these last 2 tables with your credit card. Or in case, you’re still undecided call us and ask for some more information to be faxed to you. Otherwise, you’ll be giving up the ease and convenience of having a power table at this bargain price. I really hope you’re one of the 2 lucky doctors who decide to take advantage of this golden opportunity. ——Side Note Comments—— In this closing paragraph I give readers a little pain by mentioning what they’ll be missing if they don’t act on this offer. ——End Comments—— Sincerely, XXXX P.S. Hurry! This letter is being sent to 1,283 local doctors and this offer is strictly limited to the first 2 people who respond. ——Side Note Comments—— The P.S. is your last place to help prospects make a buying decision. People go from the headline in a letter to the signature to the P.S., so your P.S. should be powerful. Here I introduce even more scarcity. I let them know exactly how many people (specifics sell) are receiving this letter and it makes the limited quantity seem even more limited since so many other people are getting this same announcement. ——End Comments—— **** I guarantee by using the same elements, I just illustrated, you’ll see your next sales letter produce incredible results. (c) Surefire Marketing, Inc. ========================================================== Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites…and he still doesn’t know how to put up a website. He is the author, co-author or creator of several best- selling resources including – Instant Sales Letters ==========================================================

Sales Letter Secrets From The Man Who Sold Coal By The Train Carload

August 26, 2008 in Instant Sales Letters. Leave a Comment
Tags: business letters, Copywriters, Copywriting, direct mail advertising, direct mail sales letters, how to write a sales letter, Instant Sales Letters, instantsalesletters, letter writing, marketing letters, Relationship, sale letter, sales copy, sales cover letters, sales letter templates, Sales Letters, sample business letters, sample sales letter, sample sales letters, Successful Sales, Vacek, web copy, Yanik Silver

Here is an awesome article by Yanik Silver in which he goes through how one of the greatest copywriters of all time created his sales letters. Enjoy! Jeff Vacek ======================================= Sales Letter Secrets From The Man Who Sold Coal By The Train Carload By Yanik Silver www.SureFireMarketing.com ======================================= If you were to ask any of the top copywriting pros who they’ve learned from – one name is sure to be repeated over and over again — Robert Collier. In the 1930s, Robert Collier was able to sell just about everything from train carloads of coal to men’s clothing simply by using the power of his pen. And right now I’m going to share with you 2 of the most powerful letter concepts he repeatedly used to sell millions! One of Collier’s most successful sales letters was his “will you do me a favor?” letter. It was based on a story he read about how a manager of a company asked a competing business for a favor, which started a relationship that blossomed into the two companies joining together. Collier thought this same idea might work in print…and boy did it ever! Here’s how he used this concept to sell 20,000 raincoats at a time (and over a dozen other products). This letter is really universal in its application, so study it carefully: * * * Dear Customer, Will you do me a favor? For twelve years now, you know, we have been selling the famous “Keepdry” Coat direct to the consumer, at a savings of many dollars from the usual retail price. This year I want to vary our line a bit, so I have changed the fabric to one that looks like a smart topcoat — but will still shed rain. And instead of the usual double- breasted raincoat model, I’m using a single-breasted topcoat model that appeals to men because it has style, and yet retains that loose, comfortable look of the well- tailored light overcoat. I believe that anyone who ever gets out in stormy or wet weather will like this “Any Weather” Coat better than any raincoat or topcoat he can buy, but you know how it is in merchandising — you can never be sure of such things until after you have sunk a lot of money in them. Which brings me to the favor: I want to make sure of the demand — or lack of demand — before we sink too much money in this new coat. So I’ve come to you as a customer of the house: Will you try out one of these new “Any Weather” Topcoats for me for a week — WEAR IT — see how it feels, how it looks, how it compares with topcoats you have bought at $25 or $30? Above all, how it keeps out wind and rain? And then write me? —sidebar— Letter goes on to explain features and benefits of the new coat with a special introductory price for customers only. ————- Naturally, I am not making offers like this to everyone, so whether you accept it or not, I should feel obliged if you would return the card so as to insure against its falling into other hands. Naturally, too, your opinion will be of value to me only if I get it NOW — before the Fall season has really opened — before we are definitely committed for any great quantity of these new all-weather coats. Won’t you, therefore, fill in the three simple measurements on the card TONIGHT if you can, and mail it? On second thought, better mail it right away — while you have it in your hand — so there will be no chance of forgetting it. * * * You should notice the subtle psychology used here. People love giving opinions and helping, so by asking, you make people feel important. Boardroom reports, one of the top direct marketing companies in the country, (the people who write Bottom Line Business, Bottom Line Personal, and Bottom Line Health) are using this technique for two different offers (which means it’s working very well). Here’s the opening to a recent letter I received: * * * Our records show that you’re one of our best customers, and that’s why I’m writing. Frankly, I need you help. I’m asking you to take part in a little marketing trial I’ve put together. Our company has a lot riding on the outcome, so I’m really hoping you’ll participate. If you do, I’ll send you one of the most valuable gifts we’ve ever given away. It’s our giant new, 51,000-word book, the “DOCTOR’S LITTLE BLACK BAG OF REMEDIES AND CURES, Vol. I.” I’ll explain our marketing trial in a moment…and why your “verdict” is so important to us. But first, let me tell you about the special free gift you’ll receive just for taking part. —sidebar— Letter continues by explaining the free gift and goes on to explain how the fairest, most honest way to introduce new products is through sampling. ————- * * * That’s pretty powerful stuff, eh? Moving on to the second letter opening Collier found to be magical. Here are a few examples: ========================================================== “With your permission, I am going to send you FREE a new, self-filling black beauty fountain pen-pencil, with your name stamped upon it in 24 carat solid gold leaf.” ========================================================== Or… ========================================================== “With your permission I am going to make an analysis of the soil of your lawn to determine — at my own risk and expense — what elements are lacking in it, what you need for stronger, healthier, more closely grown turf.” ========================================================== These openings were used over and over again by Collier because they worked. And they still work just as well today — here’s how a recent mailing from Rodale press started (mind you this is the control for the last 3 years — not an easy task when you mail millions): * * * Hot new book reveals… The Astonishing Sex Secrets Of The Most Satisfied…Most Knowledgeable…And Most Respected Lovers in the World! Learn to enjoy the best sex of your life, at any age… with the amazing secrets and discoveries in this just- released “For Men Only” book that is dramatically changing men’s (and women’s) lives literally overnight… Dear Friend, With your permission (and with strict precautions for privacy), I am going to send you one of the most important and exciting books every released by an American publisher. —Cut— letter continues. * * * Now both these letter concepts are incredibly powerful and they’ve been proven to work for the last 70 years. (And my bet is they’ll continue working for at least 70 more!) So what are you waiting for? Start putting these techniques to work right away in your business. ========================================================== Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites…and he still doesn’t know how to put up a website. He is the author, co-author or creator of several best- selling online marketing books and tools, including his resource for easy, fill-in-the-blank sales letter templates – Instant Sales Letters ==========================================================